If modern cuisine champions the refinement of technique and creativity, then traditional cuisine has been at the forefront of this movement from the very beginning - everything made from scratch and ingredients often sourced locally. Sounds familiar?
We sought to present heritage food in the prestige it deserves and celebrate the unique culture it represents.
Client: Bosch | Agency: GOODSTUPH
Production: The Hummingbird Co.
Director & Director of Photography: Jeth Heng
Editor: Lauren Teo
Art Director: Vincent Lau
Digital Strategist: Teo Chin Yen