Lifebuoy Diagnosticker transforms a simple bar of soap into a life-saving tool, empowering caregivers in rural Indonesia to detect early fevers and access medical care. Addressing one of the highest child mortality rates in the world, this innovation combines a thermosensitive, reusable thermometer with Lifebuoy’s packaging and a QR code that connects users to free telehealth consultations. It bridges the gap between inaccessible healthcare and timely intervention, enabling parents to act quickly and effectively against common childhood illnesses.

To launch Diagnosticker, Lifebuoy partnered with Halodoc and Bandung Health Polytechnic, reaching 200,000 people in 12 West Java villages. A nationwide media campaign amplified awareness, securing 177 media mentions and engaging 335.8 million people across Indonesia and APAC. The program distributed 50,000 soap packs, educated communities on fever detection, and facilitated over 300,000 free doctor consultations.

The impact has been transformative: 2.5 million lives improved in West Java, 12.5x word-of-mouth amplification, and strengthened trust in Lifebuoy as a health partner. By embedding healthcare into daily life, Lifebuoy Diagnosticker redefines public health access, empowering families to protect their children and fostering a proactive health culture.

Selected Awards

The Drum Awards Festival 2024 | Gold - Social Purpose: Healthcare and Pharma
PR Awards Asia Pacific 2024 | Gold - Cause-Related -Public Awareness | Gold - Public Education

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