The School of Art, Design and Media offers an integrated approach by merging six specialisations into two pathways, allowing their students to develop into multifaceted creatives.
We wanted to feature this synergy by presenting what everyday life looks like in the school with a visual treatment that speaks to the context of both pathways. This is illustrated in the naturalistic approach for the Design Art track where inspiration is often found in the everyday and primary coloured landscape dominating the Media Art scenes, speaking to how their mediums are derived by additive mixing.
Client: Nanyang Technological University, School of Art, Design and Media
Executive Producer & Director of Photography: Jeth Heng
Director: Joel Lee